BRAND DEVELOPMENT

BRAND DEVELOPMENT

Orange Branding believes that brand creation is the essence of success.

All our services are based on a good and well-defined brand.

 

We want our clients to be successful with their brand.

In order to do that, our clients will also learn what branding is.

Our Workshops and process help teams to understand branding. Where others sell a “black-box”, we empower our clients and teams to use branding as a management tools.

 

We believe if our clients understand what we know, the results we build together will become only better.

 

Our Methods

The methods we use are:

• Brand audits
• Workshops
• Advisory
• Consultancy
• Online Courses
• Online assessments

 

Why branding matters

• Brands that are loved, grow 10X compared to non-loved brands/non-branded
• High purpose brands correlate to High Brand Equity
• Strong brand are more resilient, can recover 3 years faster than non-brands
• Brand with outstanding advertising grow 8X faster (168%) compared to 21%
• Trend setting brands (Innovation) increase avg. 161% with higher brand value

 

• 有受众的品牌比无受众/未品牌化的品牌相比，销售增长速度增加10倍
• 高品牌目标与高品牌资产成正相关关系
• 强大的品牌更具弹性，比非品牌恢复速度快3年
• 拥有出色广告推广的品牌增长速度是普通推广(21%)的8倍（168％）
• 引领潮流的品牌（创新品牌）平均提高161％的品牌价值