CROSS-BORDER ECOMMERCE

BRANDED CROSS-BORDER ECOMMERCE

BCE – Branded Cross-border Ecommerce – is a method developed by Orange Branding after working with various factory owners in China.

We realized that each factory owner indeed has to create product production capacity and capabilities. However, they lacked:

• A brand
• Design team
• Marketing Team
• Branding or Brand Management team
• International branding and marketing knowhow
• Good designed consistent product range
• High-profit margin products
• Access to great branded content and distribution

We focus on Ecommerce Channels in:

• USA
• EUROPE

Deliverables

Services ORANGE BRANDING has developed with partners for Chinese clients are:

1. Strategy: Business, Innovation, Technology and Brand (big Idea Creation) Strategy
2. Research: Amazon/Google research, Customer journey and customer insights, review and keyword research, product research,
3. Creative: Identity Design, Brand design, Graphic Design, Digital design (web/App), product & packaging design, retail design, UI/UX design, Range planning.
4. Branded Content: Campaign Design, Content strategy, Copywriting, Photography, Video, AR/VR, Short formats,
5. Channel Activation: Amazon duty operations, Way Fair, Logistics partnering and services,
6. Media: Ecommerce sites, TV sales, gaming, publishing partners,
7. Digital Marketing: AdWords, Social Media, EMS, targeting and retargeting, CPC, Micro Influencer Marketing (DIY & managed accounts), PR,
8. Data Analytics: SEO, Adwords, Paid Social Advertising, Amazon Advertising, Facebook-Instragram Advertisement, Google Advertisement

What does the model look like?

Basically, BCE Branding Methods is:

Short Run-Time from brand idea

towards

Online sales

Branded Cross-Border Ecommerce

For Chinese companies that want to build their online brand and be successful on Ecommerce. Orange Branding developed a method we call BCE, or Branded Cross-border Ecommerce.

In the past 15 years with our agency in China we have seen the following challenges:

• No IT development and integration experiences
• No Digital Design Experience
• No Marketing Experience / Digital Marketing experience
• No full-time team / no Maintenance
• No Content / low-end content (image / text / video)
• No International B2C and B2B experience
• No suitable products for international brands
• No Consumer experience insight

Using BCE, Orange Branding guides clients in an agile way to:

• Develop a Brand Philosophy: Deliver a Brand identity
• Create a Product Concept: Design a product range with matching packaging experience and collect the required product keywords, content and specifications
• Activate the Brand Online: With a clear brand strategy focus, we manage the essential organic and paid activation tools: SEO, Influencer Marketing, Social, Programmatic, Ecommerce Platforms, Branded-Content Creation and distribution.

DTC Ecommerce inside China is over-rated expensive with limited professionals. DTC Ecommerce outside China is much more evolved, comprehensive, very affordable

There are international teams to support Digital Marketing, but also all international fullfilment, it’ s already a basic solution

Orange Branding supports the brand inside China, reducing barriers and speed up to market time. Outside teams get lost in communication with local Chinese team

So how can Chinese CBE sellers be successful online?

We believe they need:

• PRIVATE LABEL / UNIQUE BRAND
• BRAND ENGAGEMENT
• CONSUMER CENTRIC
• ORGINAL DESIGN
• BRAND IMAGE
• PREMIUM
• DELIVERY
• TECH