DESIGN MANAGEMENT

VISUAL IDENTITY (VI) DESIGN

We design the identity of companies and products.

An identity is more than a logo or a name. Based on research and design study, we create not only just the name and the logo. We design the brand vision. That means we create the visual direction of the company and the products.

 

In addition, we design visual identity systems.

Often brand companies give you many files that you might never use. But you still pay for it. We focus on the core elements of the communication.

When we talk about communication of identity, especially for the overseas market. You need a good and consistent brand story in proper English or other languages. We do in-house copywriting to create the basic brand story and brand strategy.

 

Later you can use the basic text as starting point for your brochures, flyers, website and other external communication.

 

What’s important with the identity is that you understand the different international markets and sales levels (B2B, B2C, Ecommerce, retail, luxury, wholesale, Supermarket). A brand cannot be luxurious and sold in the super market. We help you select the right brand identity and brand strategy.

We have 15 years experience in China and have been helping clients in Europe and the US.