INNOVATION STRATEGY

TECHNOLOGY INNOVATION

In INNOVATION, we have the three variables we can play with:

• Product
• Technology
• Market

Depending on the client and product we can select one, two or all three variables and “INNOVATE” them in relation to the internal company knowledge and the external market level and standards.

Technology is relative, if you are a factory it can mean a new machine, or if you are INTEL it can mean a new nano-technology based circuit design. In both cases, it requires new knowledge and new insights. Often clients challenge the organization by demanding too much technology and struggle during the development process. Other organisations have no technology at all, but they struggle later to survive because they cannot compete with others who have gradually invested in Technology and knowledge.

ORANGE BRANDING has Dutch engineers from Delft university, and the founder has been a NANOTECHNOLOGY researcher at the TOYOTA Advanced Technology Department in the European Head Quarter. By understanding technologies like: Material Science, MEMS, Nanotechnology, Electronics, Software, Chemistry, Artificial Intelligence, SMART Electronics. We have a huge advantage over other designers and branding firms since we understand the “CORE” of the product: The Technology

In INNOVATION we have the three variables we can play with:

• Product
• Technology
• Market

Depending on the client and product we can select one, two or all three variables and “INNOVATE” them in relation to the internal company knowledge and the external market level and standards.