DESIGN MANAGEMENT

SOCIAL CHANNEL DESIGN

For Digital marketing, brands shall have to set-up social media channels. Designing social media accounts for the sole purpose of branding and product sales is quite different from creating one for personal use. It involves a special set of skills to communicate the essence of your brand to your audience through the appearance and designs of your social media account.

The style, the audience and the objectives that the channels have are to be “designed” or “formatted” according to the brand style.

 

Principles we look at:

• Brand Colours
• Core Messaging
• Logo Image
• Fonts
• Brand Identity
• Brand image (size and style)
• Branded content style
• Tone of Voice
• Consistency

 

Channels

Channels we work with

• Facebook
• Instagram
• Google Shopping
• Twitter
• TikTok
• LinkedIn
• Pinterest
• YouTube

 

See more platforms: https://influencermarketinghub.com/social-media-sites/

 

See also:

https://socialnicole.com/designing-branding-social-media-channels/

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

https://blog.hootsuite.com/social-media-metrics/

https://sproutsocial.com/insights/social-media-branding/