DESIGN MANAGEMENT

NEED MORE INFORMATION?

If you want to know more about DESIGN MANAGEMENT,
welcome to contact us.

STORE IDENTITY SYSTEM

In China, we use SIS or Store Identity System, in the West this is often referred as to Retail Design Style Guide,

 

How we work:
  • Retail Research
  • Retail Concept design
  • Retail detailing
  • Retail manuals
  • Retail manufacturing
  • Retail installation
  • Retail activation

 

Research aspects before starting a physical retail concept:
  • Current challenges and successes
  • Product overview
  • Retail audit
  • Brand Strategy
  • Planned floorplan
  • Budget per sqm
  • Planning to opening

 

Retail design scope of work we are responsible for are:
  • Floor planning
  • Product range planning on shelves
  • Fixture advisory
  • Store service concept
  • Interior design
  • Façade (store front)
  • Retail light advisory
  • Store identity design
  • Store visuals and signage
  • Visual merchandising
  • Fixture engineering
  • Store display concepts and motion graphics
  • Client bags, membership forms
  • Uniforms

 

In China and Indonesia, we even realise stores:
  • Fixture production
  • Interior civil works
  • Fixture installation manuals
  • Store build supervision
  • Fixture and furniture delivery and installation
  • Lighting installation

 

SIS – Retail Guide
  • How to plan the floor
  • What is the rationale
  • Where to put attention points
  • How to execute the VM
  • Where to put the cash desk
  • What colours and materials
  • What brand touch points should be present

 

Read more:

https://www.shopify.co.id/retail/8-ways-to-bring-brand-identity-to-life-in-your-retail-store

Example of a style guide from Urban Outfitters

https://issuu.com/themarkit/docs/urban_outfitters_brand_book_final_p_d1cb1321abd5a6

NEED MORE INFORMATION?

If you want to know more about DESIGN MANAGEMENT,
welcome to contact us.

HAVE A

PROJECT?

We partner with innovative brands to create cutting-edge digital experiences.