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STORE IDENTITY SYSTEM
In China, we use SIS or Store Identity System, in the West this is often referred as to Retail Design Style Guide,
How we work:
- Retail Research
- Retail Concept design
- Retail detailing
- Retail manuals
- Retail manufacturing
- Retail installation
- Retail activation
Research aspects before starting a physical retail concept:
- Current challenges and successes
- Product overview
- Retail audit
- Brand Strategy
- Planned floorplan
- Budget per sqm
- Planning to opening
Retail design scope of work we are responsible for are:
- Floor planning
- Product range planning on shelves
- Fixture advisory
- Store service concept
- Interior design
- Façade (store front)
- Retail light advisory
- Store identity design
- Store visuals and signage
- Visual merchandising
- Fixture engineering
- Store display concepts and motion graphics
- Client bags, membership forms
- Uniforms
In China and Indonesia, we even realise stores:
- Fixture production
- Interior civil works
- Fixture installation manuals
- Store build supervision
- Fixture and furniture delivery and installation
- Lighting installation
SIS – Retail Guide
- How to plan the floor
- What is the rationale
- Where to put attention points
- How to execute the VM
- Where to put the cash desk
- What colours and materials
- What brand touch points should be present
Read more:
https://www.shopify.co.id/retail/8-ways-to-bring-brand-identity-to-life-in-your-retail-store
Example of a style guide from Urban Outfitters
https://issuu.com/themarkit/docs/urban_outfitters_brand_book_final_p_d1cb1321abd5a6
NEED MORE INFORMATION?
If you want to know more about DESIGN MANAGEMENT,
welcome to contact us.
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