INNOVATION STRATEGY

PRODUCT INNOVATION

In INNOVATION, we have the three variables we can play with:
• Product
• Technology
• Market

Related to all the product related variables and items around the product: How to use it, how to experience it, how it looks, how it feels, how it is packed, how it is combined, and how it is built as concept, etc.

ORANGE BRANDING has been developing products for clients in Europe, USA, Australia, Africa, Middle-East, Latin Americas, China and Asia. We see the differences between cultures, and how even there we can innovative. But we also understand the levels of various brands and companies, how they have innovated their products step-by-step but with a very clear long-term vision and strategy

ORANGE BRANDING decides with the client what the innovative can look like at first, while at the same time check if it is do-able within the organization with the existing staffing. Likewise, the innovation strategy should lead to a long-term brand vision to where the brand wants to be.

An innovation strategy can range from a few days of brainstorming up to a professional and complex long-term roadmap for the client and brand.