DESIGN MANAGEMENT

PRODUCT ENGINEERING

Innovating within a design project often requires more than just basic restyling. Design innovation comes from a good understanding of both art and science enabled by a creative passion to push for something better. A common mistake is assuming design is just how a product looks and that by changing the design it will always make the product more expensive to manufacture. The reality is that to produce something patentable that can boost profits while costing the same or less to manufacture, business need to look beyond CMF design (colour, material finish) and instead use the art and science centric Dutch design process.

 

Restyling a product can be a good option in a few situations, but for those projects that aim to elevate the brand above their competitors, it requires changing the structure of the product to incorporate a new USP. Changing the structure of a product then opens up the opportunity for all future products to follow in the same function, style, shape, and production assembly process. By standardising your range, you can incorporate new USP’s while reducing costs and developing a strong brand image through a visually and functionally cohesive product family. This process often takes longer then simple restyling, however it is a wise medium to long-term investment in your business to foster continuous growth and brand awareness and loyalty.

 

In a survey of 700 firms (60% industrial, 20% consumer durables, and 20% consumer nondurables) of Booz, Allen and Hamilton (1982) who found that over a five-year period, new products accounted for 28% of these companies’ growth. As time progresses, these growing “star” products then become reliable “cash cows” supporting the daily costs of operating the business and freeing up the resources needed to develop new “star” products thus continuing the cycle of profit growth.

 

So design is the vital key to unlock the BCG profit growth cycle. However having an in-house design team can be costly and their creativity can quickly stagnate. That’s why Orange Branding’s multidisciplinary team consisting of ex-automotive designers, lighting experts, bespoke furniture makers, interior designers, sculptors and industrial designers is ideal. Having such a diverse mix of experiences, awards, skills and cultures in a design team produces unique and groundbreaking innovations while ensuring long term cost efficiency for your business.

 

Our Industrial Designers understand that every project has two key aspects:

1)         Customer side: Create an interaction for the consumer that is intuitive and pleasant

2)         Company side: Create a solution that is manufacturable, affordable and in line with the brand image

 

Our Industrial Designers must have the following education, skills and experiences in order to join the Orange Branding team:

• Statistical methods and tools
• Manufacturing process
• Software, hardware and systems implementation
• Product reliability and qualification
• Physical analysis methods
• Computer-aided design and simulation programs
• Specific technology
• Strong product Knowledge
• Strong analytic work methodology and problem solving skills
• Continuous Improvement Knowledge

 

Industrial Design tasks include:

• Product Ideation
• Product Architecture (Colour, Material, Finish)
• Product Design
• Product Testing (prototyping)
• Product Migration and Porting
• Technical Support
• Sustaining Engineering
• Professional Services