DESIGN MANAGEMENT

PHOTOGRAPHY STYLE

As part of the brand strategy we create something called: Key visuals.

 

Key visual or keyvisual is a design used in marketing agencies and works as guideline or visual reference for a campaign. The key visual helps to see which ideas, elements, fonts and color palette will be used in all the future ads and designs.

 

Types

Based on the key visuals we create a photography style for:

1. Product
2. Product setting
3. Product + people (in studio)
4. lifestyle (product + environment)
5. Lifestyle ((product + environment + people))
6. User Generated content (using influencer marketing)

 

Style tips

Tips to define your photography style

1. Determine Your Goals
2. Find Inspiration
3. Be your Own Critic
4. Set the Rules
5. Make Mistakes

 

Find out the details here:

https://www.creativelive.com/blog/define-photography-style/

 

Read more:

• https://woocommerce.com/posts/getting-started-ecommerce-photography/
• https://www.lyfemarketing.com/blog/product-photography-for-ecommerce/
• https://www.bigcommerce.com/blog/fashion-merchandising/#1-prepare-the-garment
• https://blog.storeya.com/2019/09/product-photography-for-ecommerce/