Canton Fair Product Design and Trade Promotion Centre (PDC) was launched in 2011, aiming at providing an efficient service platform for closer cooperation between “World Design” and “Made in China”.
Brand visual design
“INNOVATION IS THE SOUL DRIVING A NATION’S PROGRESS AND AN INEXHAUSTIBLE SOURCE OF A COUNTRY’S PROSPERITY.”
There are challenges for Chinese enterprises:
Understanding of the “Western” consumer;
Working in an international economy and environment;
Competing with international (super) brands.
“THE CHALLENGES FOR CHINESE ENTERPRISES”
Solutions with PDC
Close cooperation with Western designers;
Experience and learn from successful international cases by Chinese leaders;
Create competing Chinese (super) brands.