The product is core, but how it’s packed matters increasingly due to Ecommerce. We often see an imbalance where valuable and well-designed products are poorly packed.
This will result in lower brand perception. And also result in a waste for the product design investment.
Packing with ORANGE BRANDING ranges from:
- Electronic products,
- Home décor
- Lamps and lighting
For Chinese companies, we helped to reposition the brand and the packaging to match much closer to the Western (Europe and USA) retail formats and customer likings.
In China, we help companies to develop Chinese customer focussed packaging, Actually, we see some Chinese brands spend more on packaging materials for the local market than some brands do in the West.
However, that does not mean the design is appealing. Instead of making super tuhao packaging, we focus on the balance between customer expectations, brand positioning, good product design, packaging completeness and cost.
ORANGE BRANDING, has experience with certifications and regulations in various countries on packaging.
In addition, the Founder of Orange Branding has produced millions of printed products for HALLMARK USA. We have the right experience and knowledge of printing and production for high-end quality.
Within our product design services, we also offer the complete packaging experience, from:
- Structural packaging,
- Marketing design,
- Graphic design,
- Copy writing,
- Bar code and labelling,
- Manual design,
- RF Technology implementation,
- Bulk packaging and
- E-commerce packaging for China and internationally.
We partner with innovative brands to create cutting-edge digital experiences.