OUR PURPOSE

About Us

Orange Branding is an Amsterdam, Brussels and New York based agency with offices in China for…

Our Expertise

Orange Branding works with our own Strategy and Design process for China…

MAXIMIZING GROWTH

 

EVIDENCE-BASED FUND CREATION

Orange Branding Investment (OBI) aims to benefit from China’s ‘innovation imperative’ by adding value as capital fund via its accelerator model and strategic partnerships for global brand expansion.

These targets are in line with China’s economic-political ambitions and OBI’s own vision: energy, mobility, health care, IOT, digital media, and luxury brands. OBI, via Amsterdam uses The Netherlands as a test bed for Chinese global sales ambitions and commitment.

 

FOR BRANDS THAT WANT TO GROW

In order to connect to the Chinese companies, we own an operational company called ‘Orange Branding’, this team is based in Guangzhou.

Orange Branding has digital marketing strategy and creative teams with offices in Amsterdam, Guangzhou, and New York. Especially for Chinese E-commerce driven companies, we provide exclusive digital marketing and design services backed up by Artificial Intelligence (AI) and editor curated celebrity, influencer, news and Key Opinion Leader (KOL) databases. With emphasis on the English-speaking nations as UK, USA, North Europe.

The Unique Sales Proposition of Orange Branding is that we provide Chinese clients with A-to-Z services to create and launch their own branded private label product range. We develop their brand strategy (Mental Identity) and image (Brand identity), design all required products (Product Identity), E-commerce communication (Digital Identity), and advise and execute the digital marketing (including Media) via our own proprietary exclusive market insights and consumer influencer databases for the USA and Europe.

For larger companies, we have our own professionals that set-up corporate online class-rooms and in-house training to empower employees to develop the required skill sets for digital marketing.

Fees are based on: Agency and advisory consultancy fees, Subscription fees for databases, set-up fees for training programs, and equity.