MARKETING ACTIVATION

ORANGE BRANDING METHOD

When it comes to BCE marketing, product testing can save you a lot of headache and money. It allows you to create multiple scenarios for the best marketing strategy that will influence your consumers most, as far as your product is concerned. This way you can plan ahead and anticipate the market reaction to your product and take advantage of it.

 

At Orange Branding, our product A/B testing is beyond phenomenal. Not only do our clients attest to its results, we can also demonstrate the process to you in a few lines:

 

• We select 5-7 people with a good understanding of the product
• We ask them 10 question
• We record each session
• We report the 10 most common benefits and mistakes they found
• We provide the client with an insights report
• We provide visual changes

 

This takes 5-10 days, and costs 2,500 US$

The insight report and results we send to our clients allows them to see the blind spots they missed initially; so now, they can make amends and make their product better than ever.

 

One method we have used is: Heuristic evaluation

Heuristic evaluation is a process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues. Evaluators use established heuristics (e.g., Nielsen-Molich’s) and reveal insights that can help design teams enhance product usability from early in development.

 

We use this method internally, after which we evaluate what questions we will ask in real-time to real consumers in the US or Europe. That can be done for products as well as for Websites like: Amazon pages, Ecommerce sites, Social Campaigns.

 

Jakob Nielsen’s 10 general principles for interaction design. They are called “heuristics” because they are broad rules of thumb and not specific usability guidelines.

 

You can also read the 10 Usability Heuristics for User Interface Design here. (MAKE LINK ON WORD “HERE” : https://www.nngroup.com/articles/ten-usability-heuristics/)

But we summed them up for you to scan first.

#1: Visibility of system status. …

#2: Match between system and the real world. …

#3: User control and freedom. …

#4: Consistency and standards. …

#5: Error prevention. …

#6: Recognition rather than recall. …

#7: Flexibility and efficiency of use. …

#8: Aesthetic and minimalist design.

#9: Help users recognize, diagnose, and recover from errors

#10: Help and documentation

 

 

Less academic and more practical you can use simple questions lists like:

 

• What’s the hardest part about _____?
• Can you tell me about _____?
• How does ____ make you feel?
• Tell me more about that
• What have you thought about doing to solve ____?
• What have you already tried?
• How well did ____ solve your problem?
• When you were getting started with _____, what were you thinking about?
• Where do you go to find information about _____?
• What surprised you about ______?
• If you could change something about _____, what would you change?
• What’s your favorite part of ______?
• How well does _____ solve your problem?
• What else can we do to help?
• Now that you’ve solved ______ , what’s next?

 

Which-ever method you use, also consider you ask the right people the right questions

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