MEMOO is a modern household brand in ACE Indonesia for home products and appliances.
“OFFER GOOD INTERNATIONAL DESIGN FOR EVERYDAY FOR EVERY MODERN HOUSEHOLD “
MEMOO wants to creative a Scandinavian style brand from zero. It’s for everyone, so the price need to be approachable, but also with good quality and good design.
“HOW TO STAND OUT FROM OTHER COMPETITORS AND BE UNIQUE AND POPULAR IN INDONESIA”
In branding part, we need to find out a unique market standing point and right brand level for MEMOO. To achieve to the best result, we have done deep layer researches. Finally we confirmed the brand position and tone like this.
“FOR PRODUCTS, MEMOO IS THE SYMBOL OF GOOD QUALITY AND GOOD SCANDINAVIAN DESIGN “
MEMOO is a brand with approachable price, so our budget is limited. At the same time, client want products can be on shelves as soon as possible.
“HOW TO CREATE A SERIES OF GOOD QUALITY SCANDINAVIAN DESIGN PRODUCTS IN A SHORT TIME”
To match with the brand DNA, we chose to use pastel colour. To make the products in series, we provide colours which are in the same color value. To control the price, we designed the product in less components.
“FOR BRAND IDENTITY, MEMOO IS SOFT, YOUNG, COLORFUL AND CHEERFUL”
Nowadays, there are many brands like MEMOO. So how to make it stands out, how to make it special and popular in Indonesia market, is our priority problem in identity design.
“IN IDENTITY DESIGN, HOW TO MAKE MEMOO STANDS OUT IN INDONESIA MARKET”
To keep the brand consistence, we use the same colour system as products. In design style, we choose to make it more colorful but simple, more modern.