INNOVATION STRATEGY

MARKET INNOVATION

Also here, innovation is relative since for traditional companies and products, e-commerce can already be innovative. While for IT and Web-based companies, innovation will lie in complex user profile analysis and big data analysis.

ORANGE BRANDING has the experience and network to innovate in the market as large production base in China, becoming the first Chinese Premium Brand in Amsterdam and Europe. MARKET INNOVATION is more process based and can involve organization management, Services management, Business Development, Creating new E-commerce strategies, developing new sales channels by clever positioning.

The Founder of ORANGE BRANDING has a degree in Innovation Management from the DELFT University of Technology in the Netherlands. Additionally, he followed an MBA at Sun Yat Sen University with MIT in the USA. As Diplomat, he worked for the Dutch Ministry of Foreign Affairs in Guangzhou and was involved with Chinese innovation and investment. He wrote articles and reports on innovation and economic developments in China.

ORANGE BRANDING decides with the client what the innovative can look like at first, while at the same time check if it is do-able within the organization with the existing staffing. Likewise the innovation strategy should lead to a long-term brand vision to where the brand wants to be.

An innovation strategy can range from a few days brainstorming up to a professional and complex long-term roadmap for the client and brand.