KRISBOW LIGHT BULB is a category belongs to KRISBOW. It has wide range of light bulb for all kinds of uses.
“KRISBOW LIGHT BULB HAS GOOD QUALITY PRODUCTS. NEED TO HAVE GOOD BRANDING AND VISUAL IDENTIYT TO MATCH WITH PRODUCTS”
KRISBOW LIGHT BULB have good market share In Indonesia. But it doesn’t have a out standing brand positioning. We need to find a unique brand position in a short time.
“UNIQUE BRAND POSITION FOR NEW KRISBOW LIGHT BULB”
First KRISBOW LIGHT BULB needs to have clear products structure. To be out standing from competitors, we created a new modern, young, creative KRIBOW LIGHT BULB.
“NEW KRISBOW LIGHT BULB WITH BRAND NEW IDENTITY – CREATIVE, MODERN, YOUNG”
KRISBOW LIGHT BULB old brand identity is out of date, to match with the new brand positioning, we need to create a new brand identity.
“NEW BRAND IDENTITY MATCH WITH NEW BRAND POSITIONING”
To catch up with urgent launch out, we need to finish smart light bulb first. For smart bulb, we used bulb to represent smart, high-tech, young. For icons we used the same design style.