INNOVATION STRATEGY

INNOVATION RESEARCH

Orange Branding helps clients to understand what kind of innovation and what kind of innovation examples matches the best to the brand.

 

With a degree in Innovation Management, the founder of Orange Branding has been active in the field since early 2000.

 

We have worked with complex technologies as:

• Nanotechnology
• Biotechnology
• ICT

And we created industry Technology Assessments (TA) for both industry as for public originations.

 

Technology is generally defined as “science or knowledge applied to a definite purpose.”

Technology assessment has been defined as a form of policy research that examines short- and long-term consequences (for example, societal, economic, ethical, legal) of the application of technology.

 

The goal of technology assessment was said to be “to provide policy makers with information on policy alternatives.”

 

Futurologists

Futures studies, also called futurology, is the study of postulating possible, probable, and preferable futures and the worldviews and myths that underlie them. In general, it can be considered as a branch of the social sciences and parallel to the field of history.

 

Futurists are people whose specialty or interest is futurology or the attempt to systematically explore predictions and possibilities about the future and how they can emerge from the present, whether that of human society in particular or of life on Earth in general.

 

Orange Branding has the access and capabilities to help big brands and small brand to create a vision for the future with technology