CLIENT
Honcook is a new brand by a large cookware factory with a focus on good quality for the European market. As a new brand, they were keen to make an impression with a few innovative new ranges.
SERVICES
Market research
Competitor Analysis
Aesthetic studies
Industrial design
Award submissions
“THE DUTCH DESIGN PROCESS IS A MIX OF DETAILED RESEARCH AND CHAOTIC CREATIVITY WHICH LEADS TO SOME TRUELY UNIQUE AND INNOVATIVE NEW DESIGNS”
CHALLENGE
This project would focus in on the way the design of a steamer could be improved. Our research showed that many people use the steamer to wash vegetables instead of purchasing and using a colander.
“DESIGN ISN’T JUST ABOUT ADDING MORE. IN FACT MOST DESIGNING INVOLVES DOING MORE WITH THE SAME AMOUNT OF MATERIAL OR EVEN LESS.”
SOLUTIONS
The solution was a multifunctional piece of cookware, comprising of a stockpot, steamer/colander and lid. This allowed it to perform 4 key functions. Firstly the steamer diffused bubbles preventing boiling. Secondly, the steamer could be used as a colander to wash vegetables. Thirdly, the cookware could safely steam food. And finally, it was able to drain water while retaining food from spilling out
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