DESIGN MANAGEMENT

TRADESHOWS

Where do you sell if you want to be a brand that started yesterday?

ORANGE BRANDING believes tradeshows are still quite effective in marketing, but only the right ones give you the right business. Again, positioning and relevance is important. We help the client pick the right tradeshow, secure the best location between the power brands, plan the show, design the elements (Booth, furniture, printed works, advertisements, video, online promotions, etc.).  Additionally, we have the right team in Amsterdam and Guangzhou to follow-up the business requests and projects after the fair.

Are you a luxury brand, premium brand or high-end brand? Forget 99.99% of all Chinese tradeshows and be very selective in Hong Kong, Singapore, USA and Europe. For some brands, there are only a few great shows like Paris, London, Frankfurt, Milan, Chicago and New York.

Many Chinese companies are focused on B2B fairs like Canton Fair or Hong Kong Shows to find wholesalers from the West. But these wholesales buyers don’t help your brand, they are price focused, however, you can always be a wholesale brand or supermarket brand. Nothing wrong with that! But be clear on what you want. A consumer high-end brand works differently than a super market brand, so you spend your money on different brand elements and different tradeshows and e-commerce platforms.

For Western brands going to China, it can be challenging for the same reasons: different markets, different consumer experiences, different market size, different culture, and how to engage with your brand to the right re-sellers, agents and distributors. Especially agents in China work differently than those in Europe and USA.

ORANGE BRANDING has experience in organizing tradeshows in China (Guangzhou, Chengdu, Beijing, Shanghai, Foshan, Shenzhen, Hong Kong, Wuxi, etc.) and Europe (Maison&Object, Ambiente, Heimtex, BAU, CEBIT, iSaloni, MADEexpo, Achitect@Work, etc.)