MARKETING ACTIVATION

DIGITAL MARKETING STRATEGY

When working with Ecommerce clients, we noticed a few things:

• The agency or client does not have a clear strategy
• The agency might be skilled in posting but not in creating quality content
• The client’s budget is too limited for a good strategy
• The client and agency cannot communicate seamlessly
• The client has no capable people supporting the agency
• The client team has too many conflicting goals
• And so many other issues

That’s why orange Branding started to execute more and more marketing for our clients.

Strategy and approach

Before we roll out any active marketing campaign, we take the time to create and reflect upon effective strategies that would maximise results for our clients. Our typical digital marketing strategy usually consists of:

• Plan – Here, we use a data-driven approach to review your current digital marketing effectiveness, customise analytics, set up KPI dashboards and SMART objectives. We venture further to create a marketing and promotional strategy of prioritised improvements detailing how you deploy digital marketing media, technology and data to increase leads and sales
• Reach –  We help you build awareness using the 6 key online marketing techniques which will drive traffic to your site with the potential to increase your conversions.
• Act – Encourage interactions on your website or social media to help you generate leads for future
• Convert – We use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline through the phone and face-to-face channels if these are important to you.
• Engage – Increase sales from existing customers by improving personalized communications using web, email and social media marketing