MARKETING ACTIVATION

DIGITAL MARKETING REPORTING

• Most people have bosses and it’s their responsibility to provide a detailed report about their expenses which can be used for many purposes including measuring and improving ROAS. The detailed report is usually submitted to:
• Founders
• Investors
• Managers
• Owners

Marketing Reporting is the process of measuring progress, showing value, and identifying actionable steps to improve marketing performance and meet your goals.

Reporting can be tricky as everyone has a different demand for data. Understanding the right metric to use is key and often that data will come from quite a small number of sources.

 

Before you asks for reports, there are some things you must know…

 

What to know?

• Your Goals (often only 2-3 in number)
• Previous metrics reports
• Current performance
• Types of campaigns you run
• Stages of your campaign

How we work

Orange Branding is not a data analytics company, but we do work with data analytic experts we have selected in the past years, and they have substantial knowledge of retail.

 

Our experts are not beginners, and they advise larger brands on a weekly basis. For our clients, we commit these experts to the team as a temporary data director. All our decisions will be guided based on their expertise.

The expertise of Orange Branding is branding and creation, and we use those data insights to optimize the content we create.

 

Dashboards

There are many tools clients can use online:

• Marketing Performance Dashboard
• Digital Marketing Dashboard
• SEO Analytics Dashboard
• eCommerce Marketing Dashboard
• Web Analytics Dashboard
• Social Media Dashboard
• AdWords Campaign Dashboard
• Email Marketing Dashboard

 

A tool we found effective

Improvado is an ETL platform that extracts data from various data sources, transforms the data, and loads the results to a final destination.

They have over 180 integrations and counting and can build out new integrations upon request.

Improvado pulls sales and marketing data at many granular dimensions such as campaign level, geo level, ad level, keyword level, etc. With this approach, marketers can identify actionable insights based on their dataset.

Compare dashboards

https://www.referralcandy.com/blog/dashthis-guestpost-digital-marketing-dashboard/

 

Read more on digital reporting

https://www.zazzlemedia.co.uk/blog/digital-marketing-reporting/#gref

https://www.wearemarketing.com/blog/digital-marketing-reporting-essentials.html

https://supermetrics.com/blog/marketing-reporting

https://dashthis.com/blog/7-marketing-report-templates-every-digital-marketer-needs/

https://improvado.io/blog/12-best-marketing-dashboard-examples-and-templates

https://improvado.io/blog/marketing-dashboard