INNOVATION STRATEGY

CUSTOMER JOURNEY INNOVATIONS

Customer journey innovations are:

Experiences that make every interaction totally:

• Natural,
• Useful,
• Easy and
• Seamless.

 

That are based on actually

• Listening to customers, and
• Meeting their unmet needs in ways they can’t (yet) be conceived.
• Across channels.
• Embracing disruption, and the Internet of Things.
• Drive measurable differentiation, e.g. value and loyalty

 

Read more

https://www.mcorpcx.com/articles/innovative-customer-experience

https://www.boardofinnovation.com/blog/customer-journey-mapping/

http://customerthink.com/the-future-of-customer-experience-innovation-the-change-leaders/