DESIGN MANAGEMENT

CATALOGUE DESIGN

Catalogue is a graphic design output that presents your products or services to your potential clients.

 

Types of catalogues

• Look Book
• Product
• Brand

 

A look book doesn’t contain prices, specifications, and other wordy details. For example, a fashion catalogue displays a clothing brand’s collection, or full offerings, with all of the details included.

Catalogues are used for wholesale and purchasing needs.

 

Brand book

What’s inside a brand book?

1. Mission and Vision
2. Target Audience:
3. Personality
4. Values
5. Brand Story/Company History
6. Logo
7. Color Palette

1. Typography
2. Imagery
3. Voice

 

Look book tips

• VIBE – Look books should have a cohesive look.
• LOCATION – Your location should reinforce your shoot without distracting from your subject.
• DETAILS – Make sure you get an array of tight, medium, and wide shots to tell the complete story of the product line and give your client options.
• MODELS – Select models your customers can relate to

 

Read more:

https://www.picturecorrect.com/tips/3-tips-for-photographing-a-fashion-lookbook/

 

Printing or Digital

Digital seems clear so we just want to say something on printing.

Consider the budget before printing, as there are many exotic printing techniques that can ramp up the price per unit. If you have little budget, consider only digital printing of a few, say 20 books.

 

Some printing tips:

https://www.brandbook.de/en/compendium/printing-technique/

https://designshack.net/articles/layouts/designers-guide-to-printing-book-style-items/

https://rhollick.wordpress.com/2017/05/30/printing-methods/

 

Read more

https://fixthephoto.com/how-to-make-a-lookbook.html

https://www.blog.print-print.co.uk/5-top-tips-designing-killer-lookbook/

 

Look books

https://www.oberlo.com/ebooks/get-sales-dropshipping/fashion-lookbook

https://www.contentful.com/blog/2015/09/10/creating-a-digital-lookbook/