BRAND DEVELOPMENT

BRANDING WORKSHOP

During a branding workshop, we work together with the client team to discover:

Format

• Minimum of 1 day in our office or client office
• 1-day preparation and 1-day reporting
• Assess the elements of the brand essence
• Discover new brand DNA
• Discuss feasibility and opportunities
• Create a look & feel of the brand

Result

• Team to understand what Is branding
• How branding is executed
• Examples of brands
• The essence of the client’s brand
• How to build a brand guide
• The mission and vision
• The brand personality
• The look and feel of the brand

Advantages

• Users are usually very motivated
• Have flexibility over length and frequency of sessions
• Can offer a series of workshops that build on one another