BRAND DEVELOPMENT

BRAND STRATEGY

With the BRAND STRATEGY step, our team and the client will decide what is the mix of brand elements that are needed to reach the goal. Will we focus on a small market segment and build up the brand in a premium brand way? Or will the client really need to focus on large volume business with low pricing strategies to initially capture the basic ideas of branding. Even clients with more experience can aim for a medium to high price positioning, to eventually reach reasonable volumes but healthy sales margins.

Often clients like the idea of luxury, premium, high-end, but they need to realize the size of the marketing Activation budget and the long-time frame in which the fortune 500 Brands are established on.

Additionally, the Chinese “Branded product market” and Western “Branded Product Market” are not the same and differentiated by culture, size, regulation and sales mechanisms.

We help the client with a realistic step plan, and immediately connect a budget, timeline, design strategy and marketing activation strategy to it.

At the end of the consultancy, we reach an agreement with the client if it’s worth it to take the next steps or simply modify the current ambition level.