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BRAND PORTFOLIO INNOVATION
Brand portfolio management takes the focus on managing the brands as a group.
As many companies today have very many brand, this is an approach that can be comprehended.
The main aim is to receive something more by managing the brands as a whole, rather than managing all the brands individually.
Brand portfolio strategies are an essential prerequisite for the long-term success of multi-brand companies.
It is vital for these organisations to consider not only external but also internal competitors, if the company sells private label brands
Our innovation strategy helps clients to rethink their current and future brand portfolio.
We consider:
- Positioning: Good, Better, Betst
- Channel: Online, Offline, Omni-Channel
- Organisation: Which team manages what brand and how
- Engagement: How which brand communicates what
- Network: Which OEM should make what brands
- Product and the product portfolio strategy
Read more
https://www.grin.com/document/85592
https://www.business2community.com/branding/begnners-guide-brand-portfolio-management-01034465
NEED MORE INFORMATION?
If you want to know more about INNOVATION STRATEGY,
welcome to contact us.
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