BRAND DEVELOPMENT

BRAND NAMING

A great name can play an important role for a brand. While the brand name isn’t a substitute for the reputation that comes with a good product or service, it can help it stand out in a competitive market.

For Chinese clients have experience in:

• Chinese and English tradename and brand name
• Create a market relevant English name
• Advice on the registration of the name
• Advice on perception of the name in other cultures
• Generating new name
• Explaining the content of name in Chinese
• Matching the name and domain

What offer:

• Our partners in Amsterdam and New York with over 30 years’ experience
• Our own 15 years’ experience in China
• Naming workshops in Chinese on location
• Legal expert team
• Understanding of the registration process and tactics
• Tools and tips on how to make a final decision