BRAND DEVELOPMENT

BRAND AUDIT

Before any kind of branding and design assignment. Our representatives at Orange Branding and the client will

• Sit down
• Call
• Video call
• Email
• Workshop
• Or otherwise

In order to understand the company, the products, and the organization.

 

Even though we have experience with hundreds of clients and over 50+ industries, large retailers online and offline, all types of manufacturers and brands, we do need to understand the specific configuration of the client with questions like:

• Where are we?
• Where we want to go to?
• What work, and what doesn’t?
• What has been tried and done in the past?
• Who are the key decision makers?
• When to launch?
• What is the budget?
• Any many more questions.

 

During a brand audit we also research with the client and the team:

• Product offer
• Retail look and feel
• Packaging
• Organization
• Brand assets
• Marketing channels
• Pricing strategy

In a brand audit, clients can customize the service; and depending on the size of the project and client, we can adapt the service.

For smaller clients and fast projects, we use a method called 5C Analysis

Read more about 5C Analysis