BRAND DEVELOPMENT

BRAND ASSET MANAGEMENT

A BAM strategy is part of the overall brand management strategy, which has the goal of increasing the brand’s perceived value.

 

Brand Asset Management is a proven process for managing brands as assets in order to maximize their value. The process involves four key phases.

 

Phase One: Developing a Brand Vision

Phase Two: Determining Your Brand Picture

Phase Three: Developing a Brand Asset Management Strategy

Phase Four: Supporting a Brand Asset Management Culture

 

A good BAM system ensures that you can easily develop and manage your brand, and will always have access to the assets you need. Both you and anyone else in your organisation.

 

BAM Solutions

The best 10 Brand Asset Management software options for every type of business:

• Bynder
• Brand24
• Brandworkz
• Asset Bank
• Percolate
• Falcon.io
• Frontify
• Brandkit
• Widen Collective
• Bitrix24
• Third Light

 

Orange Branding has its own partners and its own solutions, that are low-cost and in Chinese. Ask your account manager or contact us.