INNOVATION STRATEGY

BRAND ARCHITECTURE

Orange Branding can assess and develop the right brand architecture for clients as part of our Branding Strategy Consultancy.

Innovations

Our innovation strategy not only helps to navigate through all types and decision. We also help clients to design propositions and provide tools on how to handle these brands.

For some clients, that have more than one brand, we can develop an innovation strategy and roadmap on how to change or develop their brand architecture. We advise this in a visual way as we design these brand and create concepts of the products in the brand

Results

• Type of brand architecture
• Type of brand
• How the brands relate to each other in the future
• Roadmap of launching the brands
• Channel selection of the brands
• Strategy of 3^rd party brands and private label brands
• Retail and ecommerce solutions for the new brands

DECONOVO
Home Textile Rebranding

CELUCCI
Men’s Fashion Jewellery Branding

KRISBOW
Intl. Tool Brand Upgrading

VAS LIGHTING
Outdoor Lighting Rebranding

SAVIA
Home Lighting Product Design