CLIENT
VAS LIGHTING is a professional outdoor lighting brand solution company.
What VAS aims to provide are light solutions that match architectural and contract requirements, which demonstrate the original beauty of architecture.
VAS LIGHTING is a professional outdoor lighting brand solution company.
What VAS aims to provide are light solutions that match architectural and contract requirements, which demonstrate the original beauty of architecture.
Branding Design
Identity Design
Logo Design
Catalogue Design
Exhibition Booth Design
VAS’s old brand identity is old school and out of date, but they don’t want to change too quickly in case their clients can not relate with their new identity. Additionally, there is limited time to finish this project.
After extensive research, ORANGE BRANDING have offered a brand new identity for VAS LIGHTING, which matches with their explorer architype. Compared with their old identity, the new identity is more passionate, outstanding, simple yet modern and impactful.
The VAS exhibition booth design needs to be finished in a short time with limited budget. The design will be built up in a small area, but needs to feel spacious with a new brand identity to make it stand out.
ORANGE BRANDING have held many discussions with VAS and presented multiple versions of the design to them. Finally, both companies have agreed upon the design illustrated here.
HAVE A
We partner with innovative brands to create cutting-edge digital experiences.