CLIENT
SUPERCASE is a trendy suitcase and accessories brand for young travel lovers in Indonesia. Understanding millennials’ preference for excursion, SUPERCASE offers well-designed travel products of good quality at best price for young consumers.
SERVICES
Product Design
Packaging Design
Branding Design
Retail Design
“AN APPEALING LOOK, A FRESH TOUCH AND A GOOD MOOD FOR TRAVELLING DELIVERED TO THE YOUTH”
CHALLENGE
Orange Branding needed to discover the colour representing the Indonesian young and manage to apply this young Indonesian image to the product.
“AN ATTRACTIVE AND FRESH EXPERIENCE”
SOLUTIONS
Fresh & stylish stimulates good mood for travelling.
Active & refreshing visual impression assists trigger positivity in lives.
Civilian prizing products are preferred by the young
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