CLIENT
Our client was a traditional manufacturer (OEM) that wanted to transition from maker to brand with its own designed product.
SERVICES
Product design
“THE OB TEAM CREATED NOT ONLY A PRODUCT BUT A COLLECTION FOR OUR FUTURE GROWTH”
CHALLENGE
Ningbo Haifu Lighting challenged OrangeBranding by requesting new product design for a street light with reduced weight and volume relative to the original sample. Furthermore ease of installation and maintenance were among the requirements.
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SOLUTIONS
Concept 1
The gradient surface effectively reduce the drag effect of crosswind on the street lamp.
SOLUTIONS
Concept 2
The overall appearance of the product is more concise and generous, with the top of the heat sink to make cooling more efficient.
SOLUTIONS
Concept 3
Dynamic streamline form can effectively reduce the influence of all kinds of bad weather, the heat radiation curve on top increases the heating area, which results in a more effective heat dissipation.
SOLUTIONS
Concept 4
Base on the bionic design, combination of multiple level and grey-blue tones are different from the traditional lamp on the market.
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