RATA

CLIENT

Rata is an innovative new dental company, providing advanced teeth alignment services and hygiene products to the Indonesian market. The convenience and quality of their services has quickly defined them as a market leader and pioneer in the industry.

SERVICES

Market Research
Competitor Analysis
User Testing
Aesthetic Studies
Cost Viability Studies
Sourcing
Industrial design

“Rata provides market leading services, but lacks a sense of quality due to use of generic poorly designed oem cases and equipment”

CHALLENGE

Rata dental aligners are stored in a generic OEM case which is both bulky and lacking in brand identity. Since many customers carry this case in their pocket while out and about, the form needed to be far slimmer and smoother.

“The existing aligner case was so bulky it felt more like a hockey puck than part of a beauty brand”

SOLUTIONS

Rata aligners come in a variety of shapes so our team performed a great deal of testing, analysis and improvement to reduce the size as much as possible. We explored 5 key directions with user testing leading to a final decision. The final case was 32% smaller and featured Rata’s iconic smile motif on the side.