MEWE

CLIENT

Since 1986, cooperate with XCOR (NASA’s Partner), manufacture in six modern factories around the US, China and Vietnam. They have 20 international patents of innovation, earn the Red Dot Design Award and the international awards such as Guinness. They also have more than 2,000 global partners.
Market distribution in the US, UK, Germany, France and Japan. Exclusive NEOCLOUD third generation sleep technology.

SERVICES

Brand Strategy
Branding Design
Packaging Design

“HEALTH
AND
HAPPINESS”

CHALLENGE

Our MEWE client has a few challenges in a highly competitive segment and with a USP that needed to better resonate with the client in the US and EU.

THE PERFECT BALANCE
BETWEEN
PROVEN TECHNOLOGY OF MATERIALS AND
ULTIMATE SLEEP COMFORT

SOLUTIONS

Orange Branding provided its Branded Cross-border Ecommerce (BCE) program and service to MEWE in Shanghai and Shenzhen, China. With our integrated approach of:

  1. Brand
  2. Product
  3. Activation

We developed with the client in parallel sessions the full brand in 90 days, from ZERO to online.

Strategy, Brand Positioning, Brand Identity Design, Product Range Planning, Product Design, Ecommerce Packaging Design, Marketing Communication Design, Ecommerce DTC Shop design, Amazon platform Design, Social Media set-up and design.

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