CLIENT
Our client is a shampoo producer for mostly western clients, but he is also a hair dresser from profession. He developed a product that caters for professional hair saloons a colour system that is easy to work with.
SERVICES
Branding
Brand Visual Design
Product Design
Booth Design
“Established by a famous Chinese hairdresser, Korojuna is a new way to colour hair of clients with a unique colour system”
CHALLENGE
The new concept and business required a new company rationale and a name, orange Branding provided the brand strategy and the brand naming after defining with the clients the right business logic for the western market.
“How to move from contract business toward B2B brand for professional saloons?”
SOLUTIONS
Brand Strategy, Brand Naming, Brand Essence and story, Brand Identity, Packaging Design, Exhibition Design, Marketing materials design, Poster design.
CHALLENGE
Based on the final trademark registration after one year, orange Branding worked on the Identity, packaging, exhibition presentation and visual communication for the new brand.
SOLUTIONS
Special for Korojuna, we designed with our product and industrial designers a complete new range of bottles that where produced in a fast pace to be ready for the Dubai Cosmetics Show.
CHALLENGE
Creating a new brand bring many challenges. What will be my pricing? Which buyers can i expect? What is my sales story?
That’s why Orange Branding joined the market introduction at the Dubai Exhibition to learn real-time the feedback from future buyers. This also enabled us to train the sales team of Korojuna on the right sales story and tone of the communication.
“We had very different clients, they did not ask for only price, we had country distribution discussion on how the buyers could introduce our brand into their country…!”
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