Dowan is lifestyle table brands crafted by tradition and experience of the second generation tableware and ceramics production and makers. The team wanted to elevate Dowan with more lifestyle and a purpose with a complete new image, reflected on all channels.
Brand strategy
Brand positioning
Innovation roadmap
Identity Design
Product Design
Packaging Design
Ecommerce design
Marketing Communication design
Sales support
Email campaigns
Employee branding
printed marketing materials
Within the existing brand architecture and positioning, the Dowan brand needed to stand out in a different and unique way amongst existing brands of the owner, but also online, in the highly competitive US market. Additionally, the client asked Orange Branding for the strategy, creation and design execution of the online strategy including new product design.
Orange branding worked via its four step process: Branding, Innovation, Design Management, Brand Activation / Digital Marketing on all the aspects of the brand: We worked on the new positioning and brand architecture, created a new branded product portfolio with products relevant for the various online and future offline channels, and we worked with the client on the execution of the Digital Marketing like: SEO, SEA, Facebook, Instagram.
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