CLIENT
Dan Dan is a large Liberal Arts educational institute with locations all across China. They provide premium one-on-one education services with industry leaders to Chinese students preparing to study overseas.
Dan Dan is a large Liberal Arts educational institute with locations all across China. They provide premium one-on-one education services with industry leaders to Chinese students preparing to study overseas.
Brand Strategy
Branding Design
Dan dan required a logo capturing the creativity, luxury and heritage of their brand while being iconic and symbolic. They also needed a clear vision of the brand tone of voice and a variety of PPT templates, posters and other marketing elements.
Orange Branding studied luxury brands Gucci, Prada and Louis Vuitton as well as creative magician type brands like Disney, Willy Wonka and Harry Potter. This informed our choice of fonts, tone of voice and colours throughout the development process.
HAVE A
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