D STORE

CLIENT

D STORE is a supermarket chain store concept owned by the China Import and Export Fair, also knows as the World’s largest exhibition called the Canton Fair.
Orange Branding was selected as the agency to create the brand concept and the retail format.

SERVICES

Retail Design
Visual Merchandising

“CREATE A CHAIN STORE FORMAT IN THE LARGEST TRADESHOW BUILDING AND EVENT IN THE WORLD: THE CANTON FAIR”

CHALLENGE

As the busiest fair and exhibition space in China, the location had only a short window for creation, design and execution of the new supermarket chain store format before the new Canton Fair with over 200,000 visitors and 25,000 exhibitors took place.

“With a short time frame, local build budget and government decision making, we redefined the supermarket concept in time and in budget”

SOLUTIONS

The approach of Orange Branding and the team in Amsterdam and Guangzhou was:
Brand Strategy
Retail Design
Instore Communication

Details of the scope was:
Brand positioning, Identity Design, Communication Design, Retail Design, Floorplanning, Window Display Design, Fixture design and fit-out, Construction.