CLIENT
ATARU is the Indonesian hero in fight for the future of the retail market.
As a practical retail concept, the ATARU brand sells products in the low-to-medium-high range to match aspirations and the budgets of Indonesian Millennials.
ATARU is the Indonesian hero in fight for the future of the retail market.
As a practical retail concept, the ATARU brand sells products in the low-to-medium-high range to match aspirations and the budgets of Indonesian Millennials.
Brand Development
Innovation Strategy
Design Management
The mother company of Ataru, Kawan Lama Retail Group, approached Orange Branding with initially a packaging request. After further inquiry the looked for like a positioning challenge.
After multiple corporate level and retail brand level workshop, we redefined the brand’s DNA and innovation roadmap.
Once the new Ataru brand essence was defined Orange Branding was asked to also execute the creation of the full retail format, identity, packaging, product range plan, communication Tone of Voice.
Brand Strategy, Innovation, Identity Design
HAVE A
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