CLIENT
ATARU is the Indonesian hero in fight for the future of the retail market.
As a practical retail concept, the ATARU brand sells products in the low-to-medium-high range to match aspirations and the budgets of Indonesian Millennials.
SERVICES
Brand Development
Innovation Strategy
Design Management
“EVERYDAY
THINGS
FOR
EVERYDAY
HEROES”
CHALLENGE
The mother company of Ataru, Kawan Lama Retail Group, approached Orange Branding with initially a packaging request. After further inquiry the looked for like a positioning challenge.
“INSPIRE MILLENNIALS TO DISCOVER HERO PRODUCTS THAT SURPRISE THROUGH ATARU’S INSPIRING RETAIL EXPERIENCE.”
CHALLENGE
After multiple corporate level and retail brand level workshop, we redefined the brand’s DNA and innovation roadmap.
“ORANGE BRANDING BROUGHT A POSITIVE VIBE AND MINDSET TO OUR RETAIL CHALLENGE”
CHALLENGE
Once the new Ataru brand essence was defined Orange Branding was asked to also execute the creation of the full retail format, identity, packaging, product range plan, communication Tone of Voice.
“ATARU IS NOW THE FASTEST GROWING MILLENNIAL RETAIL FORMAT IN OUR GROUP”
SOLUTIONS
Brand Strategy, Innovation, Identity Design
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