BRAND DEVELOPMENT

BIG IDEA CREATION

For us the BRAND IDEA is the basic concept of the product service system (the combination of product and services).

• How will it look and feel?
• Why does it exist? who are the clients?
• What is the business model? and
• How can we sustain it?

 

What’s Important is that we do not follow other companies, we need to focus on a unique consumer value proposition and why they should buy our new brand.

 

Immediately we create rough design concept where in a few days, onside consultancy, we create the rough structure of the brand idea. We can discuss various scenarios, challenges, timeline issues, and implementation plans.

 

We can develop BRAND IDEAS due to our 20 years of branding experience and our 10 years of experience in the Chinese market.
We have worked for hundreds of Chinese clients in many industries.

 

Our Strengths come from:

• Experience and insight of business models,
• Trends,
• Competitor understanding,
• Sales channels,
• Tradeshows,
• E-commerce models from over 20 product categories and industries.