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PAID ADVERTISING
Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.
What are the types of Paid Advertisement?
- Display Ads
- Social Media Ads
- Search Engine Marketing (SEM)
- Native Advertising
- Remarketing/Retargeting
- Video Ads
- Email Marketing
- Influencer Marketing\
What are the tactics of Paid advertisement?
- Pay per click
- Pay per install
- Pay per view
- Pay per download
- Pay per acquisition
- Display ads
- Video ads
And the platforms to use are:
- Facebook ads
- Instagram ads
- Twitter ads
- Snapchat ads
- LinkedIn ads
- Pinterest ads
- YouTube ads
- TikTok ads

NEED MORE INFORMATION?
If you want to know more about Branded Cross-border Ecommerce as a method and service, welcome to contact us.
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