CROSS-BORDER ECOMMERCE

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BCE Online and Offline Channel Development

Multi-channel retailing means a company sells in multiple online channels (e.g. a web store, marketplaces, and social media). Omni-channel refers to retailers with both a physical and digital presence.

In Online-to-Offline (O2O) commerce, companies treat their online and offline marketing channels as complementary instead of competitive. Some examples include:

Click and collect – where customers buy products online and then pick them up in-store
Online shopping during a physical visit
Returning items purchased online to a physical store

Our experience has been the Chinese CBE sellers that have physical store presence create faster their brand positioning.

Also, it’s more likely customers trust the price level.

Tip

However, companies decide to manage their online and offline sales channels, it is crucial that management be aware of the conflicts that can arise between the two, from product offerings to prices to purchasing options.

http://knowledge.panxpan.com/articles/how-to-manage-online-and-offline-channel-conflict

https://www.bigcommerce.com/blog/omni-channel-retail/#loyalty-trumps-data-collection-for-younger-shoppers