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ONLINE AND OFFLINE CHANNEL DEVELOPMENT
Multi-channel retailing means a company sells in multiple online channels (e.g. a web store, marketplaces, and social media). Omni-channel refers to retailers with both a physical and digital presence.
In Online-to-Offline (O2O) commerce, companies treat their online and offline marketing channels as complementary instead of competitive. Some examples include:
- Click and collect – where customers buy products online and then pick them up in-store
- Online shopping during a physical visit
- Returning items purchased online to a physical store
Our experience has been the Chinese CBE sellers that have physical store presence create faster their brand positioning.
Also, it’s more likely customers trust the price level.
Tip
However, companies decide to manage their online and offline sales channels, it is crucial that management be aware of the conflicts that can arise between the two, from product offerings to prices to purchasing options.
NEED MORE INFORMATION?
If you want to know more about Branded Cross-border Ecommerce as a method and service, welcome to contact us.
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