CROSS-BORDER ECOMMERCE

MERCHANT ACCOUNTS

For cross-border ecommerce, sellers need to create an account.

 

In the USA, its fairly simple as the key platforms are:

• Amazon
• EBay
• Wallmart
• Etsy
• Home depot
• Target
• Best Buy
• Wayfair
• Macy’s
• Lowe
• Wish
• Craigslist
• Bonanza
• Newegg
• Overstock
• Jet

 

See also:

https://tinuiti.com/blog/ecommerce/top-online-marketplaces/

https://ecommerceguide.com/top/top-10-ecommerce-sites-in-the-usa/

 

 

 

For DTC Ecommerce propositions, clients struggle often to select what platform:

• Big Commerce
• Shopify
• 3dcart
• WooCommerce
• PrestaShop
• Weebly
• Magento

 

Then for Europe and the EU things get more complicated, there are of course big ones:

• Amazon
• Wayfair

 

Maybe in the USA, we can speak of a top 10 or worst case a top 20.

Europe is more like a top 100 and spread over 28+ countries…

• Poland, Allegro.pl
• UK, Asos.com / flubit.com /fruugo.com /
• France, laredoute.com / Cdisount.com /. priceminister.com /Fnac.com / spartoo.com
• Romania, Emag.ro
• Germany, mobile.de / Otto.de /real.de
• Germany, Holland, Zalando.com
• Holland, bol.com / Fonq.nl / Wehkamp.nl / coolblue.nl /

 

And so many more small ecommerce platforms in Europe’s 28 countries.

 

But why should you care about Europe?

We believe the go-to reason for ecommerce in Europe are:

1. Your competitor doesn’t
2. Rules are clear
3. Europeans can spend more per unit

 

A Case for Holland

So why would you go to a small country like Holland?

1. Use Holland as test-market for Europe
2. If you make a mistake, you can always give up Holland, but you can never give up the UK, Germany or France
3. Marketing cost are controllable with only 17 million people, compared to 83 million in Germany, 67 million France, 67 million UK
4. What trends in Holland will likely trend in (North) Europe
5. The best logistics and transparent tax and expenses overview

 

In short why ecommerce in Holland matters:

• Dutch ecommerce industry 25.8 billion euros in 2019.
• Estimated growth of 7 percent compared to 2018.
• 3 percent of the country’s total retail industry.

 

Learn more on European platforms here:

https://ecommercegermany.com/blog/12-leading-marketplaces-europe

https://blog.edesk.com/resources/european-marketplaces-alternatives/

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