For cross-border ecommerce, sellers need to create an account.
In the USA, its fairly simple as the key platforms are:
- Home depot
- Best Buy
For DTC Ecommerce propositions, clients struggle often to select what platform:
- Big Commerce
Then for Europe and the EU things get more complicated, there are of course big ones:
Maybe in the USA, we can speak of a top 10 or worst case a top 20.
Europe is more like a top 100 and spread over 28+ countries…
- Poland, Allegro.pl
- UK, Asos.com / flubit.com /fruugo.com /
- France, laredoute.com / Cdisount.com /. priceminister.com /Fnac.com / spartoo.com
- Romania, Emag.ro
- Germany, mobile.de / Otto.de /real.de
- Germany, Holland, Zalando.com
- Holland, bol.com / Fonq.nl / Wehkamp.nl / coolblue.nl /
And so many more small ecommerce platforms in Europe’s 28 countries.
But why should you care about Europe?
We believe the go-to reason for ecommerce in Europe are:
- Your competitor doesn’t
- Rules are clear
- Europeans can spend more per unit
A Case for Holland
So why would you go to a small country like Holland?
- Use Holland as test-market for Europe
- If you make a mistake, you can always give up Holland, but you can never give up the UK, Germany or France
- Marketing cost are controllable with only 17 million people, compared to 83 million in Germany, 67 million France, 67 million UK
- What trends in Holland will likely trend in (North) Europe
- The best logistics and transparent tax and expenses overview
In short why ecommerce in Holland matters:
- Dutch ecommerce industry 25.8 billion euros in 2019.
- Estimated growth of 7 percent compared to 2018.
- 3 percent of the country’s total retail industry.
Learn more on European platforms here:
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