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KEY OPINION LEADERS
KOL, better known as Key Opinion Leaders, are what consumers are gravitating towards in hopes to filter the clutter that digital advertising has created… Key Opinion Leaders work double-duty: they not only connect with their audience, but in most cases, they also have a specific target demographic.
Western KOL need a longer boarding process then Chinese KOLs. Where Chinee KOLs are more sensitive to earnings, Western KOLs might be more sensitive to the brand story.
NEED MORE INFORMATION?
If you want to know more about Branded Cross-border Ecommerce as a method and service, welcome to contact us.
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Men’s Fashion Jewellery Branding
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Intl. Tool Brand Upgrading
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Outdoor Lighting Rebranding
SAVIA
Home Lighting Product Design
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