CROSS-BORDER ECOMMERCE

INFLUENCER MARKETING

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

For Chinese clients there should be made a clear difference that Chinese influencer marketing and Western influencer marketing do not follow the same mechanism:

• Influencers in the West focus more on emotion
• Influencers in the West want to alight associated brands with their own brand
• Influencers in the West are picky and choosy
• Influencers in the West have not the strong purchase power as Chinese

Why influencer marketing matters?

• 75% of consumers will share a positive experience with a brand.
• Consumers are also 70% more likely to make a purchase with a company after a good interaction.

Orange Branding uses influencers for the following purposes:

• Drive traffic
• Create UGC – User Generated Content

DECONOVO

Home Textile Rebranding

CELUCCI

Men’s Fashion Jewellery Branding

KRISBOW

Intl. Tool Brand Upgrading

VAS LIGHTING

Outdoor Lighting Rebranding

SAVIA

Home Lighting Product Design