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INFLUENCER MARKETING
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
For Chinese clients there should be made a clear difference that Chinese influencer marketing and Western influencer marketing do not follow the same mechanism:
- Influencers in the West focus more on emotion
- Influencers in the West want to alight associated brands with their own brand
- Influencers in the West are picky and choosy
- Influencers in the West have not the strong purchase power as Chinese
Why influencer marketing matters?
- 75% of consumers will share a positive experience with a brand.
- Consumers are also 70% more likely to make a purchase with a company after a good interaction.
Orange Branding uses influencers for the following purposes:
- Drive traffic
- Create UGC – User Generated Content

NEED MORE INFORMATION?
If you want to know more about Branded Cross-border Ecommerce as a method and service, welcome to contact us.
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