CROSS-BORDER ECOMMERCE

DATA RESEARCH

All Ecommerce sellers talk about data, data analysis and metrics. But often they do not know where to start.

Orange Branding and the BCE method helps Ecommerce clients to focus and work-out a practical solution.

We first start with:

(from https://www.webascender.com/blog/the-4-step-digital-marketing-data-analysis-strategy-to-drive-business-growth/)

The 4-Step Marketing Data Analysis Strategy To Drive Business Growth

• Define a Problem
• Set Data-Driven Goals
• Collect Accurate Data
• Make Informed Changes

You can consult with Orange Branding for an assessment of your data here (link)

Together with the client, we discuss the relevant metrics.

Often the best or key metrics are

• SALES REVENUE
• CUSTOMER RETENTION RATE
• SOCIAL MEDIA ENGAGEMENT
• COST PER CLICK (CPC)
• SITE TRAFFIC
• RETURN ON ADVERTISING SPEND (ROAS)

Read more on these best or key metric [here]. –link

But, alternatively we can look at all metrics to audit the overall status of the current ecommerce activities. Or better still, look into the key competitors’ metrics for comparisons.

These are the most important metrics for you to run a successful ecommerce store:

• Impressions
• Reach
• Engagement
• Email click-through-rate.
• Cost per acquisition (CPA).
• Organic acquisition traffic.
• Social media engagement.
• Micro to macro conversion rates.
• Average order value (AOV).
• Sales conversion rates.
• Customer Retention rate.
• Customer lifetime value (CLV).
• Repeat customer rate.
• Refund and return rate.
• Ecommerce churn rate.
• Net promoter score (NPS)
• Subscription rate
• Program participation rate.

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