CROSS-BORDER ECOMMERCE

BRANDED CONTENT

Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.

Nielsen discovered that brand recall was 86% for branded content, and only 65% for regular ads.

What are the characteristics of branded content?

• It is focused on the values of the brand, not on its products or its services.
• It seeks to generate conversation and notoriety around the brand.
• Generates added value for the user.
• Appeals to emotions.
• It makes use of storytelling.
• It can be presented through multiple formats and diffusion channels.
• The contents may be co-created.

What are the advantages of Branded Content?

• Generates an emotional connection with the brand.
• It has the potential to go viral.
• Improves the positioning of the brand.
• Generates engagement and loyalty.
• It can help to promote traffic and leads.

DECONOVO

Home Textile Rebranding

CELUCCI

Men’s Fashion Jewellery Branding

KRISBOW

Intl. Tool Brand Upgrading

VAS LIGHTING

Outdoor Lighting Rebranding

SAVIA

Home Lighting Product Design