VISUAL MERCHANDISING (VM)
Visual merchandising is a design strategy in the retail industry that involves the development of floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. Visual merchandising works best with products that are visually appealing; even with little product features, your sales can increase exponentially with a visual merchandising plan.
Principles of VM
- Remember That Color Is King
- Create a Visual Marketing Focal Point
- Merchandising Tells a Story
- Expose Customers to the Maximum Amount of Merchandise
- Use Empty Space Wisely
Trends in VM (according WGSN)
- Code Create
- Reconstructed Legacy
- Considered Comfort
When designing, there are multiple visual merchandising techniques that designers are thought to abide by: from movement & repetition to proportion & variety. However, creating a visual merchandising display that has achieved Unity is widely considered to be the most important element of store design.
Why is the first step in display preparation so important?
Product designers must carefully consider the differences in cultural and ethnic perceptions among their target markets. Why is a focal point so necessary in display preparation? It attracts the customers’ attention first, before anything else (something that pops out).
Before you start with a visual merchandising plan, consider these ideas:
Less Is More
Keep your displays simple. Keep them uncluttered. Leave some space around them.
The Pyramid Principle
If you place one frame at the top of the display and let all the other elements “step down” from that point, you’ll have a very effective design.
Odd Rather Than Even
An odd number of elements is always more attractive to the eye than an even number
Using identical elements and repeating them over and over again creates a very powerful display.
Consider carefully the background material for your display.
Evaluate Overall Color Schemes
Create a color plan that visually paints the retail space by accenting focal points that draw customers to specific areas.
Develop Merchandising Themes
Consider the themes of the products, incorporating holidays and special occasions into item groupings.
Feature Sale Products Creatively
Build product displays that showcase sale products with accents. Use vibrant colors that flow naturally with the color scheme of the store.
Keep a Fresh Perspective
Change all displays on a weekly basis.
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